商務(wù)英語閱讀（第4冊）（第二版）（新視界商務(wù)英語系列教材）
定 價(jià)：49 元
叢書名：新視界商務(wù)英語系列教材
- 作者：孫洪波 閆詣博
- 出版時(shí)間：2025/1/1
- ISBN：9787300335353
- 出 版 社：中國人民大學(xué)出版社
- 中圖法分類：F7
- 頁碼：224
- 紙張：
- 版次：2
- 開本：大16
《商務(wù)英語閱讀》融合最新的《普通高等學(xué)校本科外國語言文學(xué)專業(yè)類教學(xué)指南》和商務(wù)英語專業(yè)四八級考試題型，按照商務(wù)英語專業(yè)教學(xué)要求進(jìn)行修訂編寫。通過選取商務(wù)主題方面原汁原味的文章，幫助學(xué)生豐富商務(wù)知識，了解商務(wù)英語語言特點(diǎn)，提高商務(wù)英語閱讀水平。將商務(wù)理念、商務(wù)案例、商務(wù)文化和商務(wù)英語語言有機(jī)融為一體；涵蓋國際貿(mào)易理論、國際貿(mào)易政策、國際貿(mào)易慣例、國際貿(mào)易公約、一般貿(mào)易方式、宏觀經(jīng)濟(jì)政策等重點(diǎn)和熱點(diǎn)話題，也包括產(chǎn)品營銷、跨文化交際、資信調(diào)查、履約、租船訂艙等商務(wù)活動中的實(shí)際應(yīng)用，反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢。本次修訂為滿足當(dāng)前教學(xué)需求，深入融合課程思政元素，同時(shí)更新商務(wù)領(lǐng)域中最新知識，如電子商務(wù)、跨境電商等。本書為閱讀教程的第4冊，主題涉及商務(wù)溝通、商務(wù)談判、并購等。
總主編：郭桂杭教授廣東外語外貿(mào)大學(xué)國際商務(wù)英語學(xué)院院長，教授，英國皇家特許管理會計(jì)師（ACMA），全球特許管理會計(jì)師（CGMA）。中國國際貿(mào)易學(xué)會國際商務(wù)英語研究委員會常務(wù)副理事長。劉白玉教授，山東工商學(xué)院外語學(xué)院教授，教育部高等學(xué)校商務(wù)英語專業(yè)教學(xué)協(xié)作組委員，山東省對外經(jīng)濟(jì)學(xué)會國際商務(wù)英語專業(yè)委員會會長。主編：孫洪波，博士，副教授，博士生導(dǎo)師。北京語言大學(xué)外國語言學(xué)及應(yīng)用語言學(xué)博士，劍橋大學(xué)現(xiàn)代及中世紀(jì)語言學(xué)院聯(lián)合培養(yǎng)博士；曲阜師范大學(xué)外國語言學(xué)及應(yīng)用語言學(xué)碩士；魯東大學(xué)英語語言文學(xué)學(xué)士。菏澤學(xué)院外國語學(xué)院院長，馬來西亞思特雅大學(xué)（UCSI university）博士生導(dǎo)師，聊城大學(xué)、曲阜師范大學(xué)碩士生導(dǎo)師，山東省水滸文化研究基地研究員，菏澤學(xué)院語言與認(rèn)知研究所所長，南太平洋島國語言研究所所長。兼任中國邏輯學(xué)會語言邏輯專業(yè)委員會理事，歐洲漢語語言學(xué)會理事，英國漢語教學(xué)協(xié)會理事。
Unit 1 Business Communication.....................................................................................001
Text A Understanding How Culture Affects Communication................................................ 001
Text B Communication at the Workplace .............................................................................. 011
Chinese Values.......................................................................................................................... 017
Unit 2 Business Negotiation............................................................................................019
Text A Tactics for Successful Business Negotiations .............................................................. 019
Text B Global Negotiation Preparation.................................................................................. 028
Chinese Values.......................................................................................................................... 033
Unit 3 Takeovers and Mergers .........................................................................................035
Text A How Mergers and Acquisitions Can Affect a Company............................................... 035
Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion.................................... 046
Chinese Values.......................................................................................................................... 053
Unit 4 Accounting............................................................................................................055
Text A 10 Basic Accounting Terms Every Business Owner Should Know ............................. 055
Text B What Is Financial Accounting and Why Is It Important?............................................. 063
Chinese Values.......................................................................................................................... 071
Unit 5 Finance and Banking............................................................................................073
Text A Branches Fall as Banking Goes Digital........................................................................ 073
Text B In Fintech, China Shows the Way ............................................................................... 083
Chinese Values.......................................................................................................................... 089
Unit 6 Stocks and Bonds .................................................................................................091
Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property.............. 091
Text B Connecting China’s Stock Markets to the World........................................................ 101
Chinese Values.......................................................................................................................... 109
Unit 7 Data Economy.......................................................................................................111
Text A How Digital Transformation Is Driving Economic Change ........................................ 111
Text B Data Economy: Radical Transformation or Dystopia? ................................................ 120
Chinese Values.......................................................................................................................... 126
Unit 8 Cross-border E-commerce....................................................................................127
Text A Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower........................... 127
Text B Luxury Brands Join China’s Livestreaming Boom to Revive Sales ............................. 135
Chinese Values.......................................................................................................................... 140
Unit 9 Green Economy ....................................................................................................143
Text A Clean Energy: Let the Sun Shine................................................................................. 143
Text B Technologies That Can Save the Environment........................................................... 151
Chinese Values.......................................................................................................................... 157
Unit 10 The Belt and Road Initiative...............................................................................159
Text A DR Congo Develops with BRI..................................................................................... 159
Text B BRI Keeps Nations on the Move ................................................................................. 168
Chinese Values.......................................................................................................................... 174
Appendix I Glossary ........................................................................................................ 177
Appendix II TEM-8 (2021–2023) ...................................................................................... 183
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