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互聯(lián)網(wǎng)物流（第2版） 
定 價：59 元 叢書名：高等院校物流專業(yè)"互聯(lián)網(wǎng)+"創(chuàng)新規(guī)劃教材
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9 7 3 8 5 7 2 3 5 0 8 1 8 讀者對象:教師、學生 
本書立足國家“互聯(lián)網(wǎng)+物流”戰(zhàn)略需求，分三篇詳細介紹了互聯(lián)網(wǎng)物流的理論和應用：上篇，概述篇介紹互聯(lián)網(wǎng)物流的定義、特點、發(fā)展趨勢；中篇，理論篇闡述互聯(lián)網(wǎng)物流的新模式、新功能、業(yè)務體系與作業(yè)流程；下篇，應用篇闡述互聯(lián)網(wǎng)物流的主要技術(shù)和應用，包括大數(shù)據(jù)、區(qū)塊鏈、人工智能等信息技術(shù)，無人倉、無人車、無人機等硬件設備，互聯(lián)網(wǎng)物流平臺、業(yè)務應用以及跨界融合發(fā)展。本書內(nèi)容新穎、知識豐富、實用性強，將理論知識和實際案例相結(jié)合，深入淺出的講解有助于讀者更好地掌握相應的知識點。
本書不僅可作為高等院校電子商務、物流等專業(yè)的本科生、研究生教學用書，亦可作為面向不同專業(yè)學生開設的互聯(lián)網(wǎng)應用類公選課、交叉課程、復合課程等特色課程的教學用書，還可作為相關(guān)領(lǐng)域研究人員、從業(yè)人員的參考用書，以及企事業(yè)單位的培訓指導教材。
楊萌柯
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楊萌柯，工學博士，副教授，碩士生導師。北京郵電大學管理科學與工程工學博士，計算機科學與技術(shù)博士后�，F(xiàn)任教于北京郵電大學現(xiàn)代郵政學院，兼任中國物流學會理事、特約研究員，物流教指委青年工作組委員，教育部信息網(wǎng)絡工程研究中心主任助理。長期從事電子商務與智慧物流，城市物流系統(tǒng)規(guī)劃，信息技術(shù)應用與管理等領(lǐng)域的研究工作，擔任國家發(fā)改委、中國博士后基金、中央高校基本科研業(yè)務費特色交叉重點專項等項目主持工作，并參與國家重點研發(fā)計劃、國家科技支撐計劃等課題及國家郵政局、北京郵政局、北京市海淀區(qū)商委等多項企事業(yè)課題主研工作。著有《互聯(lián)網(wǎng)物流》、“電子商務與快遞物流綜合信息技術(shù)實訓系列教材”、工信部“十二五”規(guī)劃專著《均衡服務——理論與實戰(zhàn)》等8本教材專著，在國內(nèi)外發(fā)表30余篇SCI/SSCI/EI/CSSCI學術(shù)論文，曾獲中國物流學術(shù)年會青年論壇新銳獎、優(yōu)秀論文獎和優(yōu)秀課題獎，多次指導學生獲全國“互聯(lián)網(wǎng)+快遞”大學生創(chuàng)新創(chuàng)業(yè)大賽金獎、銀獎等獎項。
陳成棟
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陳成棟，教授，碩士生導師，研究方向：物流與供應鏈管理。中國物流學會常務理事，教育部郵政快遞職業(yè)教育教學指導委員會委員（2021 - 2025年）、全國郵政人才培養(yǎng)基地（閩江學院）主任、入選“2021年度郵政行業(yè)科技英才推進計劃”。公開發(fā)表數(shù)十篇學術(shù)論文，咨詢報告被省部級以上機構(gòu)采納9篇。主持省部級課題4項，教育部產(chǎn)學合作協(xié)同育人項目2項、國家郵政局項目1項，橫向課題10多項。
周曉光
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周曉光，男，教授，博士生導師，1984年獲得清華大學精密儀器系工學碩士學位，后留學日本獲得工學博士學位�，F(xiàn)任中國自動化學會制造技術(shù)專業(yè)委員會常委、中國通信學會通信設備制造委員會委員、教育部信息網(wǎng)絡工程研究中心副主任，國家“物流中心自動化裝備及系統(tǒng)產(chǎn)業(yè)技術(shù)創(chuàng)新戰(zhàn)略聯(lián)盟”專家委員會特聘專家。
上篇 概述篇
第1 章 互聯(lián)網(wǎng)物流概述 ·················································································· 3
1.1 “互聯(lián)網(wǎng)+”概述 ································································································· 4
1.1.1 “互聯(lián)網(wǎng)+”的提出 ····················································································· 4
1.1.2 “互聯(lián)網(wǎng)+”的內(nèi)涵 ····················································································· 6
1.1.3 “互聯(lián)網(wǎng)+”的特征 ····················································································· 8
1.1.4 “互聯(lián)網(wǎng)+”的發(fā)展趨勢 ·············································································· 10
1.2 互聯(lián)網(wǎng)物流的基本概念 ························································································· 13
1.2.1 互聯(lián)網(wǎng)物流的定義 ······················································································ 14
1.2.2 互聯(lián)網(wǎng)物流的特點 ······················································································ 15
本章小結(jié) ·················································································································· 16
知識鞏固與技能訓練 ··································································································· 16
第2 章 互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀和發(fā)展趨勢 ························································ 18
2.1 互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ························································································· 19
2.1.1 國外互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ·········································································· 19
2.1.2 國內(nèi)互聯(lián)網(wǎng)物流的發(fā)展現(xiàn)狀 ·········································································· 25
2.2 互聯(lián)網(wǎng)物流的發(fā)展趨勢 ························································································· 28
2.2.1 物流數(shù)據(jù)平臺逐漸應用 ················································································ 28
2.2.2 智慧物流與社會物流不斷發(fā)展 ······································································· 30
本章小結(jié) ·················································································································· 32
知識鞏固與技能訓練 ··································································································· 32
中篇 理論篇
第3 章 互聯(lián)網(wǎng)物流的模式 ·············································································· 37
3.1 互聯(lián)網(wǎng)物流的基本模式 ························································································· 38
3.1.1 企業(yè)自營物流 ···························································································· 38
3.1.2 第三方物流 ······························································································· 41
3.1.3 物流聯(lián)盟 ·································································································· 45
3.1.4 第四方物流 ······························································································· 51
3.1.5 物流一體化 ······························································································· 54
3.2 互聯(lián)網(wǎng)物流的新模式 ···························································································· 57
3.2.1 眾包模式 ·································································································· 57
3.2.2 出租車配送模式 ························································································· 61
3.2.3 車貨匹配模式 ···························································································· 63
3.2.4 末端O2O 模式 ··························································································· 64
3.2.5 公共平臺模式 ···························································································· 67
3.2.6 立體生態(tài)模式 ···························································································· 72
3.2.7 客貨郵融合模式 ························································································· 74
本章小結(jié) ·················································································································· 75
知識鞏固與技能訓練 ··································································································· 75
第4 章 互聯(lián)網(wǎng)物流的新功能 ··········································································· 77
4.1 物流信息服務功能 ······························································································· 78
4.1.1 物流信息服務的概念 ··················································································· 78
4.1.2 物流信息服務的意義 ··················································································· 78
4.1.3 物流信息服務的基本流程 ············································································· 79
4.2 物流資源整合功能 ······························································································· 80
4.2.1 物流資源整合的概念和目的 ·········································································· 80
4.2.2 互聯(lián)網(wǎng)物流的資源整合 ················································································ 81
4.2.3 物流網(wǎng)絡資源動態(tài)整合模式 ·········································································· 81
4.3 大數(shù)據(jù)分析功能 ·································································································· 83
4.3.1 大數(shù)據(jù)對物流的影響 ··················································································· 83
4.3.2 物流行業(yè)大數(shù)據(jù)分析 ··················································································· 87
4.4 倉配一體化功能 ·································································································· 91
4.4.1 倉配一體化的概念 ······················································································ 91
4.4.2 倉配一體化的特點 ······················································································ 91
4.4.3 互聯(lián)網(wǎng)物流下的倉配一體化發(fā)展趨勢 ······························································ 92
4.5 逆向營銷功能 ····································································································· 96
4.5.1 逆向營銷的概念及特征 ················································································ 96
4.5.2 逆向物流的概念 ························································································· 98
4.5.3 “互聯(lián)網(wǎng)+”戰(zhàn)略下的新媒體對逆向物流模式的影響 ·········································· 99
本章小結(jié) ················································································································ 100
知識鞏固與技能訓練 ································································································· 100
第5 章 互聯(lián)網(wǎng)物流的業(yè)務體系與作業(yè)流程 ······················································ 102
5.1 物流業(yè)務體系與作業(yè)流程的發(fā)展 ··········································································· 103
5.2 傳統(tǒng)物流業(yè)務體系與作業(yè)流程 ·············································································· 104
5.2.1 傳統(tǒng)物流業(yè)務體系 ···················································································· 104
5.2.2 傳統(tǒng)物流作業(yè)流程 ···················································································· 104
5.3 互聯(lián)網(wǎng)下智能物流業(yè)務體系與作業(yè)流程 ·································································· 106
5.3.1 智能物流業(yè)務體系 ···················································································· 106
5.3.2 智能物流作業(yè)流程 ···················································································· 107
5.3.3 智能物流作業(yè)流程的發(fā)展趨勢 ····································································· 109
本章小結(jié) ················································································································ 113
知識鞏固與技能訓練 ································································································· 113
下篇 應用篇
第6 章 互聯(lián)網(wǎng)物流信息技術(shù) ········································································· 117
6.1 互聯(lián)網(wǎng)物流信息技術(shù)概述 ···················································································· 118
6.1.1 互聯(lián)網(wǎng)物流信息技術(shù)的概念 ········································································ 118
6.1.2 互聯(lián)網(wǎng)物流信息技術(shù)的作用 ········································································ 119
6.2 云計算與物流 ··································································································· 119
6.2.1 云計算概述 ····························································································· 119
6.2.2 云計算的應用 ·························································································· 121
6.2.3 云計算在物流中的應用 ·············································································· 122
6.3 物聯(lián)網(wǎng)與物流 ··································································································· 123
6.3.1 物聯(lián)網(wǎng)概述 ····························································································· 123
6.3.2 條形碼技術(shù) ····························································································· 125
6.3.3 RFID 技術(shù) ······························································································ 128
6.3.4 射頻標簽技術(shù) ·························································································· 130
6.3.5 EDI 技術(shù) ································································································ 132
6.3.6 RF 技術(shù) ·································································································· 133
6.4 5G 與物流 ········································································································ 135
6.4.1 5G 概述 ·································································································· 135
6.4.2 5G 的特點 ······························································································· 135
6.4.3 5G 在物流中的應用 ··················································································· 138
6.5 自動跟蹤技術(shù)與物流 ·························································································· 141
6.5.1 全球定位系統(tǒng) ·························································································· 141
6.5.2 北斗衛(wèi)星導航系統(tǒng) ···················································································· 142
6.5.3 地理信息系統(tǒng) ·························································································· 147
6.6 數(shù)字孿生技術(shù)與物流 ·························································································· 148
6.6.1 數(shù)字孿生概述 ·························································································· 149
6.6.2 數(shù)字孿生技術(shù)在物流中的應用 ····································································· 150
本章小結(jié) ················································································································ 152
知識鞏固與技能訓練 ································································································· 152
第7 章 大數(shù)據(jù)與物流 ·················································································· 154
7.1 大數(shù)據(jù)概述 ······································································································ 155
7.1.1 大數(shù)據(jù)的概念 ·························································································· 155
7.1.2 大數(shù)據(jù)的特征 ·························································································· 156
7.1.3 大數(shù)據(jù)的作用 ·························································································· 157
7.2 大數(shù)據(jù)與物流的關(guān)系 ·························································································· 158
7.2.1 物流大數(shù)據(jù)的概念 ···················································································· 159
7.2.2 物流大數(shù)據(jù)的重要性 ················································································· 159
7.3 大數(shù)據(jù)在物流企業(yè)中的應用 ················································································· 162
7.3.1 大數(shù)據(jù)對物流企業(yè)的意義 ··········································································· 162
7.3.2 大數(shù)據(jù)在物流企業(yè)中的具體應用 ·································································· 164
本章小結(jié) ················································································································ 169
知識鞏固與技能訓練 ································································································· 170
第8 章 區(qū)塊鏈與物流 ·················································································· 172
8.1 區(qū)塊鏈概述 ······································································································ 173
8.1.1 區(qū)塊鏈的概念 ·························································································· 173
8.1.2 區(qū)塊鏈的發(fā)展現(xiàn)狀 ···················································································· 174
8.2 區(qū)塊鏈的結(jié)構(gòu)、特點及問題 ················································································· 176
8.2.1 區(qū)塊鏈的結(jié)構(gòu)和核心技術(shù) ··········································································· 176
8.2.2 區(qū)塊鏈的主要特點 ···················································································· 177
8.2.3 區(qū)塊鏈存在的問題 ···················································································· 178
8.3 區(qū)塊鏈技術(shù)在物流中的應用 ················································································· 179
本章小結(jié) ················································································································ 181
知識鞏固與技能訓練 ································································································· 181
第9 章 人工智能與物流 ··············································································· 183
9.1 人工智能概述 ··································································································· 184
9.1.1 人工智能的定義 ······················································································· 184
9.1.2 人工智能的發(fā)展歷程 ················································································· 184
9.1.3 人工智能的研究方向 ················································································· 186
9.2 人工智能在物流中的應用 ···················································································· 188
9.2.1 計算機視覺在物流中的應用 ········································································ 188
9.2.2 語音識別技術(shù)在物流中的應用 ····································································· 193
9.2.3 自然語言處理在物流中的應用 ····································································· 195
9.2.4 AIGC 在物流中的應用 ··············································································· 196
9.2.5 集成人工智能技術(shù)在物流中的應用 ······························································· 198
9.3 人工智能環(huán)境下物流業(yè)的發(fā)展趨勢 ········································································ 202
本章小結(jié) ················································································································ 203
知識鞏固與技能訓練 ································································································· 203
第10 章 互聯(lián)網(wǎng)物流業(yè)務應用 ······································································· 205
10.1 “互聯(lián)網(wǎng)+運輸” ····························································································· 206
10.1.1 “互聯(lián)網(wǎng)+運輸”的內(nèi)涵 ··········································································· 206
10.1.2 “互聯(lián)網(wǎng)+運輸”的特征 ··········································································· 206
10.1.3 智能運輸系統(tǒng) ························································································ 208
10.1.4 無人運輸技術(shù) ························································································ 211
10.2 “互聯(lián)網(wǎng)+倉儲” ····························································································· 214
10.2.1 “互聯(lián)網(wǎng)+倉儲”的內(nèi)涵 ··········································································· 214
10.2.2 “互聯(lián)網(wǎng)+倉儲”的要素 ··········································································· 216
10.2.3 智能倉儲管理系統(tǒng) ·················································································· 216
10.2.4 無人倉技術(shù) ··························································································· 221
10.3 “互聯(lián)網(wǎng)+配送” ····························································································· 223
10.3.1 “互聯(lián)網(wǎng)+配送”的內(nèi)涵 ··········································································· 223
10.3.2 智能配送系統(tǒng) ························································································ 224
10.3.3 末端配送模式 ························································································ 228
10.3.4 共同配送模式 ························································································ 233
10.3.5 無人配送模式 ························································································ 237
10.4 互聯(lián)網(wǎng)物流配送中心 ························································································ 238
10.4.1 互聯(lián)網(wǎng)物流配送中心的概念及分類 ····························································· 238
10.4.2 互聯(lián)網(wǎng)物流配送中心的功能 ······································································ 240
10.4.3 互聯(lián)網(wǎng)物流配送中心的基本作業(yè)流程 ·························································· 242
10.4.4 互聯(lián)網(wǎng)物流配送中心的自動化、智能化 ······················································· 243
本章小結(jié) ················································································································ 249
知識鞏固與技能訓練 ································································································· 249
第11 章 互聯(lián)網(wǎng)物流信息平臺 ······································································· 251
11.1 互聯(lián)網(wǎng)物流信息平臺的概念 ··············································································· 252
11.2 互聯(lián)網(wǎng)物流信息平臺的運營與管理 ······································································ 252
11.2.1 互聯(lián)網(wǎng)物流信息平臺的運營 ······································································ 252
11.2.2 互聯(lián)網(wǎng)物流信息平臺的管理 ······································································ 260
11.3 互聯(lián)網(wǎng)物流信息平臺的應用 ··············································································· 263
11.3.1 云倉平臺 ······························································································ 263
11.3.2 車貨匹配平臺 ························································································ 264
11.3.3 校園智慧物流平臺 ·················································································· 266
11.3.4 物流園區(qū)平臺 ························································································ 267
11.3.5 冷鏈物流公共信息平臺 ············································································ 270
本章小結(jié) ················································································································ 272
知識鞏固與技能訓練 ································································································· 272
第12 章 互聯(lián)網(wǎng)物流的跨界融合與發(fā)展 ··························································· 274
12.1 互聯(lián)網(wǎng)物流的跨界融合 ····················································································· 275
12.2 物流與新零售 ································································································· 275
12.2.1 新零售的概念 ························································································ 275
12.2.2 新零售誕生的原因 ·················································································· 276
12.2.3 新零售的特點 ························································································ 277
12.2.4 新零售的發(fā)展 ························································································ 278
12.2.5 新零售物流 ··························································································· 280
12.3 物流與電子商務 ······························································································ 284
12.3.1 農(nóng)村電商 ······························································································ 284
12.3.2 生鮮電商 ······························································································ 287
12.3.3 跨境電商 ······························································································ 290
12.3.4 社交電商 ······························································································ 293
12.4 物流與供應鏈金融 ··························································································· 299
12.4.1 物流金融和供應鏈金融的區(qū)別 ··································································· 299
12.4.2 物流和供應鏈金融業(yè)務的表現(xiàn)形式 ····························································· 301
本章小結(jié) ················································································································ 306
知識鞏固與技能訓練 ································································································· 306
參考文獻 ···································································································· 308
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