 書單推薦 新書推薦 |
AIGC與人工智能應(yīng)用 
定 價：54 元
9 7 5 8 1 7 1 1 5 2 2 1 3 讀者對象:本書適合作為人工智能、計算機應(yīng)用、數(shù)字媒體等專業(yè)的課程教材，也可供對AI技術(shù)感興趣的讀者參考。 
本書面向高等職業(yè)院校的在校學(xué)生，是學(xué)生了解和學(xué)習(xí)人工智能相關(guān)知識的基礎(chǔ)。本書立足于人工智能時代的前沿，注重培養(yǎng)讀者的人工智能思維方式，拓寬知識視野，而非局限于某些技術(shù)細(xì)節(jié)的深度講解。本書從基礎(chǔ)知識開始，內(nèi)容講解由淺入深、循序漸進，可幫助讀者厘清人工智能的核心技術(shù)和發(fā)展趨勢。本書包含9 個項目，系統(tǒng)、全面地介紹了人工智能的基本概念，機器學(xué)習(xí)、深度學(xué)習(xí)、計算機視覺、自然語言處理等技術(shù)，AIGC 的概念與工具，AIGC 應(yīng)用于文本創(chuàng)作，AIGC 應(yīng)用于圖像創(chuàng)作，AIGC 應(yīng)用音頻創(chuàng)作，AIGC 應(yīng)用于視頻創(chuàng)作，AIGC 應(yīng)用于編程，以及人工智能技術(shù)與社會的關(guān)系與未來展望。通過學(xué)習(xí)本書，讀者可以更好地理解人工智能在不同領(lǐng)域的應(yīng)用，為后續(xù)深入學(xué)習(xí)人工智能相關(guān)技術(shù)奠定基礎(chǔ)。本書既是一本為高等職業(yè)院�！叭斯ぶ悄軐�(dǎo)論”課程全新設(shè)計的新形態(tài)教材，也是一本適用于對人工智能基礎(chǔ)理論感興趣的讀者及人工智能初學(xué)者的參考書。
喻愷，博士，教授，博士生導(dǎo)師。英國牛津大學(xué)教育學(xué)博士，擁有美國哈佛大學(xué)商學(xué)院企業(yè)董事證書。曾任世界銀行高等教育顧問、英國劍橋大學(xué)出版社評審專家。獲評教育部新世紀(jì)優(yōu)秀人才、上海市浦江人才稱號，獲評教育部高校哲學(xué)社會科學(xué)研究優(yōu)秀咨詢報告、全國教育科學(xué)研究優(yōu)秀成果獎二等獎、江西省高校教學(xué)成果獎一等獎等獎項。國家自然科學(xué)基金、全國教育科學(xué)規(guī)劃、國家軟科學(xué)等基金課題主持人。在中國、美國、德國、瑞士、荷蘭、新加坡等國出版有10余本教育著作，研究成果刊登在《教育研究》、《高等教育研究》等刊物上，多篇論文被《中國社會科學(xué)文摘》以及人大復(fù)印報刊資料轉(zhuǎn)載�，F(xiàn)任中國教育控股集團有限公司董事會聯(lián)席主席，江西科技學(xué)院董事長。
目 錄
項目1 你好，AI！你的新超能工具包 ················································································1 任務(wù)1.1 什么是AI？它能幫你做什么？ ·····································································2 一、身邊的人工智能應(yīng)用 ····························································································2 二、人工智能的定義與分類 ·························································································4 三、人工智能的三大核心能力 ······················································································5 任務(wù)1.2 AI 的故事：從科幻到現(xiàn)實 ············································································7 一、萌芽期：天才的預(yù)言與最初的夢想 ··········································································8 二、突破期：在沉寂中覺醒 ·························································································8 三、爆發(fā)期：AI 的“黃金時代” ···············································································.10 任務(wù)1.3 認(rèn)識AI“大腦”：國內(nèi)主流大模型實用指南 ···············································.10 一、國內(nèi)主流大模型速覽 ·························································································.11 二、重點介紹：DeepSeek——你的編程與邏輯思考利器 ··················································.11 三、其他各具特色的大模型 ······················································································.12 任務(wù)1.4 探究人工智能：現(xiàn)狀、啟示與素養(yǎng) ····························································.12 一、我國人工智能發(fā)展現(xiàn)狀 ······················································································.13 二、人工智能發(fā)展的啟示 ·························································································.13 三、高校學(xué)生應(yīng)具備的人工智能素養(yǎng) ··········································································.13 項目實訓(xùn) ···················································································································.14 實訓(xùn)1：AI 工具對決 ······························································································.14 實訓(xùn)2：生活中的AI 偵探 ························································································.14 思考與練習(xí) ···············································································································.15 項目2 揭秘AI：它究竟是如何“思考”的？ ·································································.16 任務(wù)2.1 機器學(xué)習(xí)：讓機器像你一樣會學(xué)習(xí) ····························································.17 一、機器學(xué)習(xí)的定義 ·······························································································.17 二、機器學(xué)習(xí)的分類 ·······························································································.18 三、機器學(xué)習(xí)的應(yīng)用 ·······························································································.19 任務(wù)2.2 深度學(xué)習(xí)：模仿大腦的“超級學(xué)霸” ·························································.21 一、深度學(xué)習(xí)的定義 ·······························································································.21 二、深度學(xué)習(xí)的常用模型 ·························································································.22 三、深度學(xué)習(xí)的應(yīng)用 ·······························································································.22 任務(wù)2.3 計算機視覺：給機器一雙“慧眼” ····························································.23 一、計算機視覺的定義 ····························································································.24 二、計算機視覺的核心技術(shù) ······················································································.24 三、計算機視覺的應(yīng)用 ····························································································.25 任務(wù)2.4 自然語言處理：教機器“聽懂”人話 ·························································.26 一、自然語言處理的定義 ·························································································.26 二、自然語言處理的主要任務(wù) ···················································································.27 三、自然語言處理的應(yīng)用 ·························································································.27 項目實訓(xùn) ···················································································································.29 實訓(xùn)1：體驗不同類型的機器學(xué)習(xí) ·············································································.29 實訓(xùn)2：AI 技術(shù)應(yīng)用場景分析 ··················································································.29 思考與練習(xí) ···············································································································.30 項目3 AIGC 入門：你的私人內(nèi)容創(chuàng)作工坊 ··································································.31 任務(wù)3.1 認(rèn)識AIGC：AI 變身“創(chuàng)造者” ································································.32 一、什么是AIGC ···································································································.32 二、AIGC 的特點 ···································································································.34 三、AIGC 的發(fā)展歷程 ·····························································································.34 任務(wù)3.2 AIGC 工具箱：十八般武藝樣樣精通 ··························································.35 一、對話聊天工具 ··································································································.36 二、寫作工具 ········································································································.38 三、圖像工具 ········································································································.40 四、視頻工具 ········································································································.42 五、編程工具 ········································································································.43 任務(wù)3.3 和AI“說話”的藝術(shù)：提示詞入門 ···························································.44 一、認(rèn)識提示詞 ·····································································································.44 二、常見的提示詞陷阱與應(yīng)對策略 ·············································································.45 三、認(rèn)識提示詞鏈 ··································································································.46 任務(wù)3.4 AIGC 的機遇與挑戰(zhàn)：現(xiàn)實與遠方 ·····························································.47 一、現(xiàn)階段AIGC 面臨的挑戰(zhàn) ···················································································.47 二、AIGC 的發(fā)展趨勢 ·····························································································.47 項目實訓(xùn) ···················································································································.48 實訓(xùn)1：AIGC 工具大比拼 ·······················································································.48 實訓(xùn)2：提示詞魔法實驗 ·························································································.48 思考與練習(xí) ···············································································································.49 項目4 文本創(chuàng)作新勢力：AIGC 筆下的萬千世界 ···························································.50 任務(wù)4.1 職業(yè)文書與辦公自動化：AI 幫你搞定“文字工作” ···································.51 一、撰寫公文與報告：規(guī)范與效率 ·············································································.51 二、策劃方案：從構(gòu)思到成文 ···················································································.58 三、數(shù)據(jù)洞察與報告摘要：從數(shù)據(jù)到觀點 ····································································.61 任務(wù)4.2 學(xué)習(xí)研究與知識管理：AI 做你的“全能學(xué)伴” ··········································.64 一、知識梳理與信息總結(jié)：構(gòu)建個人知識體系 ······························································.65 二、學(xué)業(yè)輔導(dǎo)與問題求解：AI 作為私人教師 ································································.70 三、演示文稿（PPT）制作：從文本到視覺化呈現(xiàn) ························································.73 任務(wù)4.3 創(chuàng)意寫作與生活應(yīng)用：AI 激發(fā)你的“表達欲” ··········································.78 一、營銷推廣：從種草到破圈 ···················································································.78 二、多媒體內(nèi)容創(chuàng)作：從文字到視聽 ··········································································.83 三、文學(xué)藝術(shù)創(chuàng)作：靈感與表達的協(xié)奏 ·······································································.87 項目實訓(xùn) ···················································································································.91 實訓(xùn)1：公文寫作大挑戰(zhàn) ·························································································.91 實訓(xùn)2：營銷文案風(fēng)格實驗 ······················································································.92 實訓(xùn)3：學(xué)習(xí)資料智能整理 ······················································································.92 思考與練習(xí) ···············································································································.92 項目5 圖像創(chuàng)作新范式：AIGC 勾勒的視覺天地 ···························································.94 任務(wù)5.1 營銷與商業(yè)設(shè)計應(yīng)用：AI“畫”出商業(yè)價值 ··············································.95 一、營銷物料主視覺設(shè)計 ·························································································.95 二、產(chǎn)品概念圖與原型圖創(chuàng)作 ···················································································104 任務(wù)5.2 藝術(shù)創(chuàng)作與風(fēng)格化表達：AI 陪你“玩”藝術(shù) ·············································108 一、數(shù)字藝術(shù)與插畫創(chuàng)作 ·························································································108 二、藝術(shù)風(fēng)格遷移 ·································································································.113 任務(wù)5.3 教育與內(nèi)容創(chuàng)作應(yīng)用：AI 點亮知識的“視覺火花” ··································.115 一、教學(xué)與科普插圖制作 ························································································.116 二、新媒體文章與視頻配圖 ·····················································································.119 三、建筑與室內(nèi)設(shè)計可視化 ······················································································121 任務(wù)5.4 生活娛樂與個性化應(yīng)用：AI 打造你的“專屬形象” ···································126 一、個性化頭像：你的網(wǎng)絡(luò)通行證 ·············································································126 二、AI 虛擬試衣間：你的百變衣櫥 ············································································130 項目實訓(xùn) ···················································································································134 實訓(xùn)1：AI 商業(yè)海報創(chuàng)作挑戰(zhàn) ··················································································134 實訓(xùn)2：藝術(shù)風(fēng)格遷移實驗 ······················································································134 實訓(xùn)3：教學(xué)插圖可視化任務(wù) ···················································································135 思考與練習(xí) ···············································································································135 項目6 開口就能“唱”，動筆就能“奏”：你的AI 音樂與聲音工坊 ·································137 任務(wù)6.1 文本轉(zhuǎn)語音（TTS）與智能配音：讓文字“開口說話” ······························138 任務(wù)6.2 AI 音樂創(chuàng)作與生成：一句話“譜寫”你的專屬 BGM ································143 項目實訓(xùn) ···················································································································148 實訓(xùn)1：校園廣播劇配音挑戰(zhàn) ···················································································148 實訓(xùn)2：BGM 風(fēng)格實驗 ···························································································148 思考與練習(xí) ···············································································································148 項目7 一句話拍大片：AI 視頻創(chuàng)作超能力·····································································150 任務(wù)7.1 營銷與內(nèi)容創(chuàng)作應(yīng)用：AI“導(dǎo)演”你的創(chuàng)意大片 ·······································151 一、創(chuàng)意廣告與宣傳短片生成 ···················································································151 二、社交媒體內(nèi)容與Vlog 素材豐富 ···········································································156 任務(wù)7.2 新聞與教育領(lǐng)域應(yīng)用：AI“主播”與“教師”上線 ····································161 一、AI 數(shù)字人新聞播報 ···························································································162 二、教學(xué)課件與知識講解 ·························································································166 項目實訓(xùn) ···················································································································176 實訓(xùn)1：AI 廣告導(dǎo)演挑戰(zhàn) ························································································176 實訓(xùn)2：老照片動態(tài)復(fù)活計劃 ···················································································176 實訓(xùn)3：AI 數(shù)字人校園新聞播報 ···············································································176 思考與練習(xí) ···············································································································177 項目8 你的編程“神隊友”：讓AI 幫你寫代碼、改Bug ···············································178 任務(wù)8.1 編寫代碼：讓AI 做你的編程“神隊友” ···················································179 一、生成代碼 ········································································································179 二、優(yōu)化代碼 ········································································································182 任務(wù)8.2 修正代碼錯誤：讓AI 幫你“找碴” ··························································185 任務(wù)8.3 編寫測試腳本：讓AI 當(dāng)你的“質(zhì)檢員” ···················································189 任務(wù)8.4 解釋錯誤信息：讓AI 為你“翻譯”報錯 ···················································192 項目實訓(xùn) ···················································································································195 實訓(xùn)1：AI 代碼生成挑戰(zhàn)賽 ·····················································································195 實訓(xùn)2：代碼優(yōu)化大改造 ·························································································195 實訓(xùn)3：AI 協(xié)助Debug 實戰(zhàn) ·····················································································195 思考與練習(xí) ···············································································································196 項目9 AI 時代的責(zé)任與未來：倫理、版權(quán)與職業(yè)規(guī)劃 ···················································197 任務(wù)9.1 AI 與社會：成為負(fù)責(zé)任的從業(yè)者 ·······························································198 一、AI 的倫理與安全挑戰(zhàn)：職場必修課 ······································································198 二、AI 創(chuàng)作與版權(quán)歸屬：職業(yè)環(huán)境下的權(quán)責(zé) ································································200 任務(wù)9.2 展望AI：規(guī)劃你的職業(yè)軌跡 ······································································201 一、AI 的未來：從助手到自主伙伴 ············································································201 二、你的AI 職業(yè)藍圖：從操作員到創(chuàng)新者 ··································································204 項目實訓(xùn) ···················································································································205 實訓(xùn)1：AI 倫理偵探行動 ························································································205 實訓(xùn)2：AI 創(chuàng)作版權(quán)小測試 ·····················································································206 實訓(xùn)3：我的AI 職業(yè)規(guī)劃卡 ·····················································································206 思考與練習(xí) ···············································································································206
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