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跨境電商物流:雙語實(shí)訓(xùn)教程 讀者對(duì)象:教師、學(xué)生 ![]()
本書內(nèi)容分為上、下兩篇,共計(jì)8 個(gè)項(xiàng)目。上篇是跨境B2B 物流實(shí)訓(xùn),包括4 個(gè)海運(yùn)項(xiàng)目和2 個(gè)空運(yùn)項(xiàng)目;下篇是跨境B2C 物流實(shí)訓(xùn),包括1 個(gè)跨境小包直郵項(xiàng)目和1 個(gè)海外倉物流項(xiàng)目。本書在內(nèi)容上
緊密結(jié)合跨境電商物流發(fā)展的實(shí)際情況,采用項(xiàng)目化編寫體例,以真實(shí)的跨境電商物流業(yè)務(wù)為基礎(chǔ),通過教學(xué)項(xiàng)目和任務(wù)設(shè)計(jì),讓讀者掌握航線與船期的配比、運(yùn)費(fèi)計(jì)算方法、進(jìn)出口單據(jù)審核與填寫、報(bào)關(guān)報(bào)檢、運(yùn)輸單據(jù)的填寫、運(yùn)輸保險(xiǎn)的種類與處理、小包直郵的種類、物流方案選擇、運(yùn)費(fèi)模板設(shè)置、包郵價(jià)格計(jì)算等實(shí)用知識(shí)與技能。本書既可作為高職高專院?缇畴娮由虅(wù)相關(guān)專業(yè)的教材和指導(dǎo)用書,也可作為跨境電子商務(wù)從業(yè)人員的參考用書。
弓永欽
---------------------------- 弓永欽,經(jīng)濟(jì)學(xué)博士,國際貿(mào)易學(xué)專業(yè),副教授,出版專著一部《個(gè)人信息保護(hù)問題研究:基于跨境電子商務(wù)》,主編教材2部《國際貨運(yùn)代理實(shí)訓(xùn)教程》和《國際航空貨運(yùn)代理實(shí)訓(xùn)教程》,在《國際貿(mào)易》《亞太經(jīng)濟(jì)》《國際商務(wù)研究》《國際經(jīng)濟(jì)合作》等核心期刊發(fā)表多篇論文。主持2項(xiàng)北京市課題。 張妙瑢 ---------------------------- 張妙瑢,北京融創(chuàng)共贏電子商務(wù)有限公司總經(jīng)理,擁有多年跨境電商運(yùn)營及教學(xué)經(jīng)驗(yàn),主要從事國內(nèi)電子商務(wù)、跨境電子商務(wù)的理論教學(xué)研究、虛擬仿真實(shí)驗(yàn)教學(xué)的探索、項(xiàng)目實(shí)戰(zhàn)教學(xué)的實(shí)施及企業(yè)電子商務(wù)的運(yùn)營;編著《跨境電商實(shí)訓(xùn)手冊(cè)》一套;指導(dǎo)上海商學(xué)院、北京聯(lián)合大學(xué)等多所院校在互聯(lián)網(wǎng)+、創(chuàng)新創(chuàng)業(yè)大賽中取得優(yōu)秀獎(jiǎng)。
上篇 跨境B2B 物流實(shí)訓(xùn)
項(xiàng)目1 海運(yùn)拼箱出口貨代業(yè)務(wù)實(shí)訓(xùn) ·········································································· 3
任務(wù)1.1 繪制海運(yùn)地圖 ··················································································· 4
任務(wù)1.2 配比航線和船期(拼箱) ···································································· 6
任務(wù)1.3 計(jì)算拼箱運(yùn)費(fèi)(1) ············································································ 8
任務(wù)1.4 計(jì)算拼箱運(yùn)費(fèi)(2) ············································································ 9
任務(wù)1.5 填寫訂艙委托書 ··············································································· 11
任務(wù)1.6 審核出口單據(jù) ·················································································· 13
任務(wù)1.7 了解報(bào)關(guān)和報(bào)檢 ··············································································· 18
任務(wù)1.8 了解集裝箱的種類 ············································································ 20
任務(wù)1.9 填寫集裝箱設(shè)備交接單 ······································································ 21
任務(wù)1.10 計(jì)算集裝箱標(biāo)志核對(duì)數(shù) ····································································· 23
任務(wù)1.11 計(jì)算集裝箱裝載量 ··········································································· 25
任務(wù)1.12 了解拼箱技巧 ················································································· 25
任務(wù)1.13 了解集裝箱裝箱單 ··········································································· 27
任務(wù)1.14 填寫提單 ······················································································· 28
任務(wù)1.15 通知客戶付款贖單 ··········································································· 30
任務(wù)1.16 索賠與理賠(1) ············································································ 31
任務(wù)1.17 索賠與理賠(2) ············································································ 32
項(xiàng)目2 海運(yùn)整箱出口貨代業(yè)務(wù)實(shí)訓(xùn) ········································································· 34
任務(wù)2.1 掌握世界海運(yùn)的主要航線 ··································································· 35
任務(wù)2.2 配比航線和船期(整箱) ··································································· 35
任務(wù)2.3 計(jì)算整箱運(yùn)費(fèi) ·················································································· 37
任務(wù)2.4 填寫訂艙委托書 ··············································································· 38
任務(wù)2.5 處理與車隊(duì)相關(guān)的意外情況 ································································ 39
任務(wù)2.6 比較設(shè)備交接單 ··············································································· 39
任務(wù)2.7 審核整箱出口單據(jù) ············································································ 41
任務(wù)2.8 填寫出口報(bào)關(guān)單 ··············································································· 43
任務(wù)2.9 了解船舶的種類 ··············································································· 44
任務(wù)2.10 填寫海運(yùn)提單 ················································································· 45
任務(wù)2.11 了解倒簽提單 ················································································· 47
任務(wù)2.12 貨損與理賠 ···················································································· 47
項(xiàng)目3 海運(yùn)拼箱進(jìn)口貨代業(yè)務(wù)實(shí)訓(xùn) ········································································· 48
任務(wù)3.1 審核進(jìn)口單據(jù) ·················································································· 49
任務(wù)3.2 根據(jù)提單確定到港信息 ······································································ 50
任務(wù)3.3 比較提單與提貨單 ············································································ 52
任務(wù)3.4 模擬進(jìn)口貨物整合申報(bào)流程 ································································ 53
任務(wù)3.5 了解CY 和CFS 的區(qū)別 ······································································ 55
任務(wù)3.6 判斷陸運(yùn)事故責(zé)任 ············································································ 56
任務(wù)3.7 索賠與理賠(1) ·············································································· 57
任務(wù)3.8 索賠與理賠(2) ·············································································· 57
項(xiàng)目4 海運(yùn)整箱進(jìn)口貨代業(yè)務(wù)實(shí)訓(xùn) ········································································· 60
任務(wù)4.1 了解常用貿(mào)易術(shù)語的區(qū)別 ··································································· 61
任務(wù)4.2 計(jì)算整箱進(jìn)口代理費(fèi)用 ······································································ 65
任務(wù)4.3 填寫訂艙委托書 ··············································································· 67
任務(wù)4.4 填寫提單 ························································································ 68
任務(wù)4.5 模擬電放流程 ·················································································· 69
任務(wù)4.6 模擬進(jìn)口貨物報(bào)關(guān)流程 ······································································ 70
任務(wù)4.7 了解滯箱費(fèi) ····················································································· 71
任務(wù)4.8 貨損與理賠 ····················································································· 72
任務(wù)4.9 了解共同海損 ·················································································· 73
項(xiàng)目5 空運(yùn)出口貨代業(yè)務(wù)實(shí)訓(xùn) ··············································································· 75
任務(wù)5.1 了解ATA 單證冊(cè)進(jìn)出口貨物 ······························································· 76
任務(wù)5.2 掌握主要國際航線 ············································································ 79
任務(wù)5.3 掌握航空區(qū)劃 ·················································································· 80
任務(wù)5.4 計(jì)算時(shí)差與飛行時(shí)間 ········································································· 81
任務(wù)5.5 空運(yùn)代理報(bào)價(jià) ·················································································· 82
任務(wù)5.6 計(jì)算航空運(yùn)費(fèi) ·················································································· 84
任務(wù)5.7 選擇航空運(yùn)價(jià) ·················································································· 87
任務(wù)5.8 了解航空代理的種類 ········································································· 88
任務(wù)5.9 簽訂國際貨物托運(yùn)單 ········································································· 89
任務(wù)5.10 單據(jù)繕制和ATA 單證冊(cè)報(bào)關(guān) ····························································· 92
任務(wù)5.11 簽發(fā)航空運(yùn)單 ················································································· 94
任務(wù)5.12 空運(yùn)保險(xiǎn)理賠 ················································································· 97
項(xiàng)目6 空運(yùn)進(jìn)口貨代業(yè)務(wù)實(shí)訓(xùn) ··············································································· 99
任務(wù)6.1 填寫訂艙委托書 ············································································· 100
任務(wù)6.2 了解飛機(jī)和飛機(jī)集裝器的種類 ··························································· 101
任務(wù)6.3 審核單據(jù) ······················································································ 103
任務(wù)6.4 解讀航空運(yùn)單 ················································································ 104
任務(wù)6.5 熟悉常見航空代碼 ·········································································· 110
任務(wù)6.6 了解航空運(yùn)輸保險(xiǎn)和索賠 ································································· 110
任務(wù)6.7 模擬貨物到港后的貨代操作流程 ························································ 112
任務(wù)6.8 空運(yùn)貨物保險(xiǎn)索賠 ·········································································· 114
任務(wù)6.9 向空運(yùn)承運(yùn)人索賠 ·········································································· 114
下篇 跨境B2C 物流實(shí)訓(xùn)
項(xiàng)目7 跨境小包直郵項(xiàng)目 ··················································································· 119
任務(wù)7.1 計(jì)算物流費(fèi)用 ················································································ 120
任務(wù)7.2 選擇物流方案 ················································································ 122
任務(wù)7.3 設(shè)置單個(gè)國家運(yùn)費(fèi)模板 ···································································· 124
任務(wù)7.4 計(jì)算包郵價(jià)格 ················································································ 125
任務(wù)7.5 設(shè)置減免率 ··················································································· 126
任務(wù)7.6 設(shè)置全球運(yùn)費(fèi)模板 ·········································································· 128
項(xiàng)目8 海外倉物流項(xiàng)目 ······················································································ 130
任務(wù)8.1 了解海外倉物流模式 ······································································· 130
任務(wù)8.2 了解全球速賣通平臺(tái)自建海外倉 ························································ 132
任務(wù)8.3 海外倉費(fèi)用計(jì)算 ············································································· 133
Part I Cross-border B2B Logistics Training
Project 1 Practical Training of Marine LCL Export Freight Forwarding Business ············ 137
Task 1.1 Mapping of Maritime Transport ···························································· 138
Task 1.2 Match Shipping Lines and Sailing Schedule (LCL) ····································· 140
Task 1.3 Calculation of LCL Freight (1) ······························································ 143
Task 1.4 Calculation of LCL Freight (2) ······························································ 145
Task 1.5 Fill in the Entrusting Order for Cargo Transport ·········································· 146
Task 1.6 Review of Export Documents ······························································· 147
Task 1.7 Understand Customs Declaration Process ················································· 148
Task 1.8 Understand the Types of Containers ························································ 149
Task 1.9 Filling of Equipment Interchange Receipt ················································· 151
Task 1.10 Calculation of the Check Number for Container Mark ································ 152
Task 1.11 Calculation of Container Load ····························································· 154
Task 1.12 Understand the LCL Skills ································································· 154
Task 1.13 Understand the Container Load Plan ····················································· 156
Task 1.14 Fill in the Bill of Lading ···································································· 158
Task 1.15 Notify Customers to Pay and Redeem Documents ····································· 159
Task 1.16 Claims and Settlement (1) ·································································· 159
Task 1.17 Claims and Settlement (2) ·································································· 159
Project 2 Practical Training of Marine FCL Export Freight Forwarding Business ··········· 162
Task 2.1 Master the Main Marine Shipping Routes in the World ································· 163
Task 2.2 Match Shipping Lines and Sailing Schedules (FCL) ···································· 163
Task 2.3 Calculation of Full Container Freight ······················································ 165
Task 2.4 Fill in the Entrusting Order for Cargo Transport ·········································· 166
Task 2.5 Deal with Unexpected Situations Related to the Land Transport ······················ 167
Task 2.6 Compare the Equipment Interchange Receipts ··········································· 167
Task 2.7 Review of Full Container Export Documents ············································· 167
Task 2.8 Fill in the Export Customs Declaration Forms ············································ 168
Task 2.9 Understand the Types of Ships ······························································ 168
Task 2.10 Fill in the Marine Bill of Lading ··························································· 170
Task 2.11 Understand the Anti-dated Bill of Lading ················································ 170
Task 2.12 Cargo Damage and Claim Settlement ···················································· 171
Project 3 Practical Training of Marine LCL Import Freight Forwarding Business ············ 172
Task 3.1 Review of Import Documents ······························································· 173
Task 3.2 Confirm Arrival Information According to the Bill of Lading ·························· 173
Task 3.3 Compare Bill of Lading with Delivery Order ············································· 176
Task 3.4 Simulating the Integrated Declaration Process of Imported Cargo ···················· 176
Task 3.5 Understand the Difference Between CY and CFS ······································· 178
Task 3.6 Determine the Responsibility for Land Transportation Accidents ····················· 180
Task 3.7 Claims and Settlement (1) ··································································· 181
Task 3.8 Claims and Settlement (2) ··································································· 181
Project 4 Practical Training of Marine FCL Import Freight Forwarding Business ············ 184
Task 4.1 Understand the Differences between Commonly Used Trade Terms ·················· 185
Task 4.2 Calculation of Agency Fee for Full Container Load Import ···························· 191
Task 4.3 Fill in the Entrusting Order for Cargo Transport ·········································· 192
Task 4.4 Fill in the Bill of Lading ······································································ 193
Task 4.5 Simulate the Telex Release Process ························································ 193
Task 4.6 Simulation of Customs Declaration Process for Imported Cargo ······················ 195
Task 4.7 Understanding Demurrage Charge ························································· 195
Task 4.8 Cargo Damage and Claim Settlement ······················································ 197
Task 4.9 Understand the General Average ···························································· 198
Project 5 Practical Training of Air Export Freight Forwarding Business ························ 200
Task 5.1 Understand Imports and Exports under an ATA Carnet ································· 201
Task 5.2 Master the Major International Air Routes ················································ 205
Task 5.3 Understand the Traffic Conference Area ··················································· 206
Task 5.4 Calculate the Time Difference and Flight Time ··········································· 207
Task 5.5 Air Freight Forwarding Quotations ························································· 208
Task 5.6 Calculation of Air Freight ···································································· 211
Task 5.7 Selection of Air Freight Rate ································································ 215
Task 5.8 Understand the Types of Air Cargo Forwarders ·········································· 215
Task 5.9 Fill in the Shipper's Letter of Instruction ··················································· 216
Task 5.10 Document Preparation and ATA Carnet Customs Declaration ························ 218
Task 5.11 Fill in the Air Waybill ······································································· 219
Task 5.12 Air Transportation Insurance Claims ····················································· 221
Project 6 Practical Training of Air Import Freight Forwarding Business ························ 223
Task 6.1 Fill in the Entrusting Order for Cargo Transport ·········································· 224
Task 6.2 Understand the Types of Aircraft and Aircraft Unit Load Device ······················ 224
Task 6.3 Review of Documents ········································································ 227
Task 6.4 Interpret the Air Waybill ······································································ 227
Task 6.5 Familiarization with Common Aviation Codes ··········································· 229
Task 6.6 Understand the Air Transport Insurance and Claims ····································· 229
Task 6.7 Simulation of Freight Forwarding Operation Process after Cargo Arrives
at the Airport ··················································································· 231
Task 6.8 Air Cargo Insurance Claims ································································· 234
Task 6.9 Claims against Air Carriers ·································································· 235
Part II Cross-border B2C Logistics Training
Project 7 Cross-border Small Parcel Direct Mail Project ··········································· 239
Task 7.1 Calculation of Logistics Cost ································································ 240
Task 7.2 Selection of Logistics Scheme ······························································ 242
Task 7.3 Set up Individual Country Freight Templates ············································· 243
Task 7.4 Calculate Free Shipping Price ······························································· 244
Task 7.5 Set the Freight Reduction Rates ····························································· 245
Task 7.6 Set the Global Freight Template ···························································· 247
Project 8 Overseas Warehouse Logistics Project ··················································· 248
Task 8.1 Understand the Logistics Mode of Overseas Warehouses ······························· 249
Task 8.2 Understand the Self-built Overseas Warehouses on AliExpress ························ 250
Task 8.3 Calculation of Overseas Warehouse Fees ·················································· 251
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